Why Calculate ROI?
Return on investment (ROI) is the ultimate equalizer in finance. Whether you are buying a rental property, investing in a marketing campaign, or buying shares of a startup, ROI strips away the raw dollar figures and gives you a single percentage to compare efficiency.
The Trap of Standard ROI
Standard ROI has one major flaw: it ignores time.
Imagine Investment A returns 50%, and Investment B returns 30%. On paper, A looks better. But what if Investment A took 15 years to achieve that 50%, while Investment B achieved 30% in just two years? This is where Annualized ROI (also known as the Compound Annual Growth Rate) becomes critical. It normalizes all returns into a yearly average, allowing you to accurately compare a quick stock flip against a long-term real estate hold.